Doosan Robotics Appoints Jae Cho as Sales & Business Development Director for the West and Canada

Doosan Robotics Americas, a global leader in industrial and collaborative robotics, announced Jae Cho's appointment to the position of Sales & Business Development Director for the West and Canada. Mr. Cho will be responsible for cobot sales, including the launch of Doosan's new coffee barista robot, DR. Presso. Mr. Cho has held several executive positions since joining Doosan in 2014. For eight years, he was Head of Business & Corporate Development at Bobcat North America, where he played a crucial role in developing new and underserved markets. He also drove significant growth in Bobcat's US forklift business through mergers and acquisitions. Before that, Mr. Cho served for three years as Chief of Staff for the Chairman and CEO of Doosan Enerbility.

Doosan Robotics Appoints Jae Cho as Sales & Business Development Director for the West and Canada


Plano, TX, April 10, 2023 - Doosan Robotics Americas, a global leader in industrial and collaborative robotics, announced Jae Cho's appointment to the position of Sales & Business Development Director for the West and Canada. Mr. Cho will be responsible for cobot sales, including the launch of Doosan's new coffee barista robot, DR. Presso.

Mr. Cho has held several executive positions since joining Doosan in 2014. For eight years, he was Head of Business & Corporate Development at Bobcat North America, where he played a crucial role in developing new and underserved markets. He also drove significant growth in Bobcat's US forklift business through mergers and acquisitions. Before that, Mr. Cho served for three years as Chief of Staff for the Chairman and CEO of Doosan Enerbility.

"I'm very pleased to welcome Jae Cho as our new Director of Sales and Business Development for Canada and the West," said Alex Lee, General Manager, Doosan Robotics Americas. "Jae has been integral to expanding Doosan's presence in a variety of emerging markets. I look forward to seeing him build on that success in his new role."

"It's always exciting to introduce Doosan technology to new customers and partners," commented Jae Cho. "Our new robotic café, Dr. PRESSO has been very well received so far, and is a great example of how cobots and humans can complement each other."

Prior to joining Doosan, Cho was a project manager at INNOCEAN Worldwide, in-house communication agency to Hyundai Motor Group, where he helped build a global communications and media strategy. He is also an MBA candidate at the University of Michigan's Michigan Ross program.

About Doosan Robotics
Doosan Robotics, founded in 2015 by Doosan Group, creates technology for the next generation of manufacturing. Established in 1896, the group has 25 affiliates and 114 global entities worldwide, generating a revenue of USD 15 billion in 2020. In 2022, the company established its US headquarters, Doosan Robotics Americas, in Plano, Texas. More information about Doosan Robotics is available at www.doosanrobotics.com.

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